A photograph is a secret about a secret. The more it tells you the less you know.
[ Diane Arbus ]
Ask your self what kind of content makes you click? The old saying “a picture is worth a thousand words” captures it all. Visual content stands out and makes people interested, but to really engage your audience you not only need more content, you need meaning behind it. Making the audience feel something will make them want to connect with you. So what’s your story? Why should they start a relationship with your business or organization? Why should they care?
The reason is there, but the question is how to visualize and communicate that story though different social media channels? The possibilities are endless once you start thinking about it. If done well this approach has the same potential as all good stories through out time – to inspire and make a change.